Milton Glaser

"The political exploitation of the fear of terrorism is as alarming as terrorism itself. It has caused me to examine my role as a citizen (...). My personal response to this condition has lead me to become more active in civic life. As designers, we’ve been concerned about our role in society for a very long time. (...) the need to act seems more imperative than ever."
Milton Glaser, AIGA National Design Conference, Boston 2005

Para Glaser, tão importante como as intervenções pessoais do design actual, é garantir que as pessoas o vejam.

Após o 11 de Setembro, Glaser reviu o seu emblema original de 1976 "I (heart) NY", escurecendo um canto do símbolo do coração e acrescentando as palavras "more than ever". Os cartazes foram distribuidos pela cidade de Nova Iorque e publicados nas quase 700.000 cópias do jornal Daily News.